The Four-Ring Distribution Model
Every ring reaches a different audience — from the people closest to your program to the crowd who's never heard of you yet.
The Four-Ring Distribution Model
Every ring reaches a different audience — from the people closest to your program to the crowd who's never heard of you yet.
Program Family
Direct outreach to the program's own family and alumni network — the audience with the deepest existing connection to the story.
Home Fans
Season and single-game ticket holders who already show up for the program.
Regional Fans
The broader metro and state fan base beyond current ticket buyers.
Open Social
Owned platforms and public social reach, extending the film past the program's existing audience.
Paid Social, Built for the Scroll
We leverage a social media funnel program using paid ads across Meta and TikTok — static image ads and short-form video built specifically to drive engagement from all four rings.
Static Image Ads
Photo-driven creative built for the scroll — a single strong frame from the film, not a repurposed poster.
Short-Form Video Ads
Vertical, sound-off-friendly cuts built for Meta and TikTok feeds — the film's story compressed into the first three seconds.
Customized Landing Pages
Every film gets a landing page built specifically around it — not a generic studio page every campaign funnels into. The goal is the same as the film itself: create an emotional connection with the viewer before asking anything of them.
Illustrative — your film replaces thisAnalytics Built Around Your ROI Goals
We provide the analytics around our digital distribution platform so clients can monitor and review their own return-on-investment goals — not a vanity-metrics report, a dashboard built around what you actually care about.
How Brands Sponsor These Films
Underwrite
A corporate partner becomes presenting sponsor of a season, funding production and post costs for one or more programs.
Integrate
Sponsor messaging lives in the open, end-card, and CTA — part of the story, not a pre-roll ad.
Amplify
Sponsor dollars extend paid distribution across Ring 3 and Ring 4 to grow reach.
Give Back
A share of sponsorship revenue flows back into the program's giving fund — scholarships, travel costs, or reduced-cost access for the next generation of athletes.
How This Helps Your Program
Emotional Storytelling, Real Giving
Character-driven documentary craft — the same standard that earns national recognition — turns supporter affinity into an emotional case for giving, not just another fundraising ask.
A Library, Not a One-Off
Every program gets a growing archive of premium film, not a single video — content built to be reused across seasons, campaigns, and recruiting cycles.
Built-In Recruiting & Personal Brand Value
Coaches and athletes walk away with real film to use — in recruiting conversations, brand pitches, or just their own highlight reel — at no extra production cost to the program.
Distribution and Sponsorship, One Model
From the four rings that define who sees a film, to the paid social funnel that reaches them, to how sponsors fund and share in the story. Here's what that means for your program or brand:
- A four-ring audience model, from closest connection to widest reach
- Paid reach across Meta and TikTok, plus a landing page built to earn the view
- Analytics built around your own ROI goals, not vanity metrics
- A sponsor structure that funds story and impact, not just a pre-roll ad
Ready to see this model in action?
Tell us about your program or brand and we'll walk you through what a distribution and sponsorship partnership could look like.
Jupiter, FL 33477
info@legacyline.media